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Directed by James Wan, creator of the original Saw franchise, The Conjuring was ranked as one of the scariest horror films of the last decade.
Now as the film’s sequel hits cinemas around the world, The Conjuring 2 has already received the ultimate piece of horror movie acclaim – literally scaring a viewer to death.
According to The Times of India, a 65-year-old horror fan went to watch the film in Tiruvannamalai Town cinema before suffering a fatal heart attack at the movie’s gory climax. Having initially passed out in his seat, the moviegoer was later removed and declared dead by doctors at Tiruvannamalai Government Medical College Hospital.
Offering all the sympathy of a hungry vulture, it’s hard to imagine that producers behind The Conjuring 2 wouldn’t leap at this chance for free publicity, with news of the death appearing alongside trailers on multiple UK news sites.
Sadly, this isn’t the first time that horror fans have been literally scared to death by new releases. Back in 1956, a nine-year-old boy tragically suffered a similar heart attack after watching the opening scenes of The Creeping Unknown (Also known as the The Quatermass Xperiment).
It’s also not the first time that a film has capitalised off the death of its viewers. In 1958, horror director William Castle famously ran a publicity stunt offering movie-goers a $1,000 insurance policy with every film in the likely event that they might die of fright.